Client Background

The client, headquartered in Silicon Valley, is a trailblazer in AI-driven accounts payable automation solutions. With a key focus on sectors like Accounting, Insurance, and Banking & Financial Services, they specialise in automating document processing workflows with up to 99.5% data extraction accuracy. Their innovative approach to document processing automation aims to significantly enhance productivity, reduce costs, and ensure compliance and data protection across enterprises worldwide.

Problem Statement

The client confronted significant difficulties penetrating the US market. They aspired to secure sales opportunities and initiate meaningful dialogues with potential customers within their strategic accounts. However, their existing sales and marketing teams were struggling to gain substantial traction, hindering the company's expansion objectives.

Solution Delivered

Our multi-pronged solution combined digital marketing, analytics, market research, and telemarketing, developed and implemented across several stages: