Client Background

The client is a leading provider of IT services headquartered in New York and employing over 50,000 people worldwide, with Banking-Capital and Insurance services as core capabilities. This industry giant navigates a highly competitive and geographically diverse market, seeking to maintain and expand its clientele across various locations, including the US, Australia, and New Zealand.

Problem Statement

The client sought to penetrate deeper into its target markets, specifically Australia and New Zealand, and to engage with a select list of organisations classified as strategic accounts. However, these targets were hard to access given the limited traction of their existing sales and marketing efforts in these geographies.

Solution Delivered

Our comprehensive solution utilised a mix of techniques, technologies, and multiple stages of engagement: