Client Background

The client is a global leader in the digital media and events industry, focusing on the intersection of human resources, technology, and learning. Based in London, they provide cutting-edge news, analysis, and market trends to HR professionals worldwide.

Their mission is to inspire and empower HR leaders to navigate the fast-paced world of work. Their community consists of diverse, innovative leaders who contribute to the future of work, impacting millions of lives each year.

Problem Statement

The client faced a significant challenge in the DACH region (Germany, Austria, Switzerland) due to its strict marketing regulations that required leads to be double opted-in. This intricate process required our client to obtain explicit consent twice, complicating their lead generation. Given that the availability of such double opted-in data is rare and the scarcity of the resources that could accomplish this, the challenge limited the client's promotional efforts, directly impacting the success of their marketing campaigns.

Solution Delivered

Our tailored solution entailed a synergized blend of multi-channel strategic approaches, advanced technologies, and multiple stages of engagement, refined by authentic client-specific insights.